About Us

Corporate Profile

Introduction

What happens when you combine the immediate, far-reaching powers of the INTERNET with a MULTI-LEVEL MARKETING concept where it is both easy to learn and easy to earn?

You get Uptrend2u™. The World’s Leading E-commerce Networking Business System.

Uptrend Network Sdn Bhd (587955-U)(AJL931489)

Uptrend Network Sdn Bhd, under the brand name of Uptrend2u™, was incorporated in Malaysia under the Companies Act, 1965 on 26 March 2004 as a private limited company. The present paid-up capital is RM1.6 million.

Starting from a small office of about 2,500 sq ft at Menara Choy Fook On, Petaling Jaya, Uptrend2u™ moved to its own building in April 2009, Wisma Uptrend2u™. This 9-storey office building at Jaya One, Jalan Universiti, Petaling Jaya serves as both the nerve centre and information technology hub for its international business network.

International Network

Uptrend2u™ began its international business in 2005 by setting up an office in Jakarta, Indonesia. The presence of the Company subsequently reached the shores of India, Brunei, Thailand, the Philippines, Singapore, Hong Kong, Bangladesh, Cambodia and the United Arab Emirates (UAE).

Global Business Entrepreneurs

Uptrend2u™ provides its members the immediate, far-reaching powers of internet with international multi-level marketing model that enables the members to establish e-commerce business system. Members of Uptrend2u™ are given the opportunity to “Join Local Earn Global”. They are able to harness the vast potential of the global market through a user-friendly powerful business portal that acts as the gateway to their own internet enterprise and become truly Global Business Entrepreneurs.

Membership

The number of registered members in Malaysia has increased from 3,119 at the end of the first year of business to over 300,000 in year 2010.

Sales Turnover

The unique hybrid marketing plan of Uptrend2u™ proves to be successful in the e-commerce platform.  As evidenced from Uptrend2u™ annual sales turnover that rose from RM2 million in year 2004 to RM90 million in year 2008 and RM60 million in year 2010 (due to a shift in the international sales to Uptrend Network (Singapore) Pte. Ltd.)

Uptrend2u™ believes in passing the benefits and profits back to its members. The high sales turnover and high pay-out has created an impressive number of members earning 5-figure monthly income. Uptrend2u™ is proud to have built 60 millionaires along the way.

Workforce

Uptrend2u™ started with a small workforce of 12 and has grown to 60 within 7 years to support the rapid development of the Company. As the Company expands, it presents new challenges to the management and staff.

Ethical Practices

1. Product Philosophy

Uptrend2u™ believes that one must remain healthy in order to enjoy the best life has to offer. While great career and a happy, contented family are important, none of these will be possible without good health. In Uptrend2u™, innovative health care products topped the product list, followed by other life-enhancing products such as water related healthcare equipment, healthcare accessories, household goods and education tools.

2. Business Ethics

Direct Selling is about sharing and helping small business entrepreneurs. Members of Uptrend2u™ are often reminded about the lawful and ethical practices towards prospective consumers/customers, among members and towards other multi-level marketers.

All newly registered members of Uptrend2u™ are given a booklet on “Code of Ethics” together with the Global Business Entrepreneur Policies and Procedures, the Marketing Plan and the Standard Terms and Conditions of membership that govern, inter alia, the business activities and conduct of the member.

Spiritual values and ethics are emphasized and form an integral part of all Uptrend2u™ training and activities.

3. Corporate Social Responsibility

Since its inception, Uptrend2u™ has been contributing a fair amount of its profit, in the form of cash donations, sponsorships and matching fund programs, to worthy charitable organizations and disaster victims in Malaysia as well as overseas.